September 2008

Coca-Cola to Test New Coke Nega in Seattle

Atlanta-based Coca-Cola Company announced Monday that it will begin testing of a new soft drink in five markets across the United States, including Seattle. Dubbed Coke Nega, the new offering is “110% calorie, caffeine, carb, and taste-free,” according the company.

“The soft drink-buying public’s reception of Coke Zero since its introduction in 2005 has been phenomenal,” said Coca-Cola spokesman Rob Morton. “But we told our beverage engineers that people hated it and were rioting on the streets calling for their heads, so they have been working non-stop since then to come up with the next great Coke.”